Free to start · Pay to keep
What the planner costs
The small business planner is free to read and free to start. You pay only when you want to keep your plan and let the tools do the math. One-time, never a subscription.
The Hub & Planner
Free
Every owner who needs a first step instead of a blank page.
- The full small business planner guide
- Your one-page plan, on screen
- The “Am I okay?” verdict
- Legal & tax steps, US or Canada
- Dated, sourced facts
Operator's Kit
$39 one-time
The owner with real money moving who needs the math done.
- Full cash-flow forecaster (12 months)
- Tax set-aside calculator (US & CA)
- Pay-yourself allocator
- Pricing & break-even calculator
- Save + export (PDF, sheet, AI)
- Template pack + 1 year of updates
Planner System
$199 one-time
The owner who wants the whole build, both countries, done right.
- Everything in the Operator's Kit
- Both US and Canada editions
- Guided build: lean → bank-ready plan
- P&L tool + pricing engine
- The full course walkthrough
- Quarterly-updated legal facts
Done With You
From $497
The owner who wants us in the room building it with them.
- Everything in the System
- A live build session on your numbers
- Your forecaster set up for you
- A search-ready page for your business
- Direct help, not a help desk
Our top competitor sells a US-only planner and course at $197, $497, and $997. Their $197 planner is our free. Our $199 System does what their $497 bundle does, for both the United States and Canada, with tools that actually calculate. We give away the guide and charge only for the work the math saves you.